The Atari Logo design project was an interesting journey through retro-gaming. In the late ’70s George Opperman, the art director of a fledgling tech company Atari designed the first and best known of the Atari logos. The logo itself erroneously referred to in modern times as “the fuji” was actually meant to represent two opponents faces in profile as they played the game pong. Below are a few examples of my adventure recreating a storied classic.
So you need to remake one of the world’s most famous logos. But how do you know which one is the REAL logo.
Above are just some of the many Atari logo imposters.
So you need to remake one of the world’s most famous logos yet it turns out there are quite a few. How do you find the right one?.
After identifying the proper logo it was time to remake it. I was able to find quite a massive scan of an old back of box that had the logo and off to work I went. One thing I noticed is the fuji did not follow any obvious geometric rule. This makes me think this was either originally done by hand or with the help of a french curve.
While the fuji might not have followed a geometric rule the font certainly did. One piece of advice I can give when recreating vintage works is don’t try and force them into a system if they weren’t made that way. Even the tiniest deviation will throw the whole thing out of whack.