The Hot Wheels Nostalgia point of sale display was a retro themed co-promotion between Atari and Mattel. For this project I designed and produced point of sale materials and gave direction on how Atari branding should appear and which cars to use. Sadly Mattel was like, um how about we use the cars WE want to use and not the ones you want? Like I said, it was sad but who am I to tell the lords of Hotwheels which cars they should use…. even if my cars were cooler. At the very bottom of this page is an admittedly blurry photo of the display at retail.